SCAPE*

THE CURIOUS TEEPEE

located at SCAPE*- behind cineleisure

The Curious Teepee is not only a retail store, it's also a lovely cafe that serves coffee

from papa palheta.

LUXE

LOUIS VUITTON

Windows were clean and minimal.

Backdrop with a 'glow' effect combine with spears of

'bees and LV's classic monogram' logos. Very much like a 'bees and honey' idea.

COLEHAAN

Window was much like a overdue ' V-Day' concept.

Showcase was 50% props and 50% products.

Merchandising by colors and a integration of footwear with accessories.

HERMES

3rd level windows- leading to the boutique

1st level window- which apparently has the 'recycle' logo

showcases on the 3rd level

KNIGHTSBRIDGE

TOPSHOP

The biggest store outside of UK/US was open last Dec 2010.

The 11,500 sqft store house Women's & Accessories(1st & 2nd level) and Men's(3rd level) collection.

Mannequins were grouped together (with different postures) to help create dimension, inspire looks and reflect styles/colors of the season. Women's consumers were able to shop and stay in this store for a longer period.

Personal Shopper's Program:

Topshop in-house stylists to customize looks/styles to consumers accordingly to their wearing occasion. That includes prom events, monthly new arrivals, weekend leisure...etc Shoppers to book appointment and get 15% off every $300 spent.

Topshop make-up collection was launched in Q4- 2010.

This store showcase more varieties and collection was well received during the day of the event.

Variety of props (ladders, cabinets, type-writers, cushion chairs) were used for display.

TopMan's collaboration with various designers.

Collection was good but not much male shoppers at this level.

TopMan's Limited Edition Collection

TopMan's DESIGN Collection- DESIGNED FOR THE BOLD & DARING

more fun details but lack of styling on mannequins to show inspiration

Tags with 'denim fit illustration' to show cutting and detailing

The rest of the retailers- Dickson Watch, Brooks Brother, Tommy Hilfiger were the rest of brands

that occupied the prime location of this mall. And Abercrombie & Fitch coming in next quarter.

THE BLACK MARKET

Black Market- Orchard Central

(brings in multi labels from Singapore, Regional & International)

the store overview

storage boxes that help to make up the store interior design

Accessories laid on crate boxes for display

This one below has merchandise made from jute and leather material

COLORS OF SPRING

In this post, you will get to see colors in the windows.

Merchandise in colorful, playful tones that entice the consumers when they go shopping.

ZARA

Mannequins dressed in basics with colors consistency from the windows

TOPSHOP

BALLY

Creating variety of interest in their accessories collection

DOLCE AND GABBANA

Their window platforms' were elevated to help showcase their collection better

ESCADA SPORT

DKNY