Monday, December 20, 2010

Adidas- update your gear for maximum performance

'scanning' your gear as you enter the store.
'scanning in process' window
front table that replicates the same message

Tuesday, September 14, 2010

something's hatching

The ostrich eggs have hatched at the Bond St Louis Vuitton store in London. Every few days a new egg is hatched revealing a new shoe, watch or accessory. view here

Monday, July 12, 2010

Recycle Sails

What can you do with old sailboat sails?
Katherine from reiter8 turns them into durable accessories
(e.g) tote bags, pouches, luggage tags...etc
Simple, unique and cool to carry them around.
Here are some fab designs to share:

lined with organic cotton and sail insignia cloth (K8)
ring pillow made from upcycled sailcloth with 'reefing' grommet that was perfect
to secure the rope to hold the wedding rings.
While thinking that waste is just something you throw away, recognize waste as a
desgin flaw and re-think that waste can be resourceful.
Thanks K8te!
*Upcycling is the process of converting waste materials or useless products into new materials or
products of better quality or a higher environmental value.

Tuesday, July 6, 2010

Monday, June 21, 2010

Thursday, June 10, 2010

Something's happening on 11th June

Something about World Cup and decisions*
read more here

Thursday, May 13, 2010

rockstar (by soon lee)

rockstar (by soon lee) located at Grange Road Cineleisure is a store that brings in merchandise sourced from various countries.
The store has quite a spacious layout, meaning a better experience for shoppers.
Greeted by a range of canvas shoes when you enter the store.

tees made from Pima Cotton

brands they stocked includes: Converse, TOMS, Keds, Pointer, VANS, Brixton, Keep
adding in props helps to add a touch of authenticity

Canvas bags from Mills Canvas

Be sure to drop by this store if happen to be in town.

Thursday, April 29, 2010

The hansel Shop at Stamford House- Paper Dolly


I made a trip to The hansel Shop
one sunday afternoon.
This minimalist shop is located at Stamford house,
just a stone's throw away from Raffles City Shopping Centre.
The hansel Shop at Stamford House

the minimal window display


Hand-drawn dollies by Jo




Cards & Accessories made to complete the entire collection

How did you get your inspirations from?
I take the cue from the different themes that accompany each collection. For example, our previous collection had the theme “Robot Girl!” and it was all about old fashioned toy robots and electric bolt motifs. For that collection, I created a larger-than-life sized robot from cardboard boxes for the shop display! This season, the theme is called “Paper Dolly” and is simply inspired by paper dolls. I stuck large sheets of paper on the shop walls and drew in the two-dimensional world of Miss “Paper Dolly” with windows, bookshelves, a sofa and even her framed “family photos” on the wall!

How long does it takes to plan/execute the entire display?
About three days in total – Half a day to conceptualize the layout, one night for white washing the entire shop and the next two consecutive days to draw the whole room.

Describe your store's target consumers.
25-35 years old, female, working professionals.
We have ladies from advertising account executives to doctors shopping at The hansel Shop.

Are the stocks piled or minimalist?
We are an exclusive niche brand and currently offer about
70-80 SKUs per collection.

What do you think of VM in today's context?
Visual merchandising is an important element in the overall brand portrayal and communication. It is not to be treated as an afterthought. As the saying goes: “Context is all.” – the context in which you present your merchandise DOES make the difference.