KNIGHTSBRIDGE

TOPSHOP

The biggest store outside of UK/US was open last Dec 2010.

The 11,500 sqft store house Women's & Accessories(1st & 2nd level) and Men's(3rd level) collection.

Mannequins were grouped together (with different postures) to help create dimension, inspire looks and reflect styles/colors of the season. Women's consumers were able to shop and stay in this store for a longer period.

Personal Shopper's Program:

Topshop in-house stylists to customize looks/styles to consumers accordingly to their wearing occasion. That includes prom events, monthly new arrivals, weekend leisure...etc Shoppers to book appointment and get 15% off every $300 spent.

Topshop make-up collection was launched in Q4- 2010.

This store showcase more varieties and collection was well received during the day of the event.

Variety of props (ladders, cabinets, type-writers, cushion chairs) were used for display.

TopMan's collaboration with various designers.

Collection was good but not much male shoppers at this level.

TopMan's Limited Edition Collection

TopMan's DESIGN Collection- DESIGNED FOR THE BOLD & DARING

more fun details but lack of styling on mannequins to show inspiration

Tags with 'denim fit illustration' to show cutting and detailing

The rest of the retailers- Dickson Watch, Brooks Brother, Tommy Hilfiger were the rest of brands

that occupied the prime location of this mall. And Abercrombie & Fitch coming in next quarter.