SALE

As Sale hits the island, most of the retailers uses decals in the windows

to communicate the message.

Club 21

Commes des Garcons

MULBERRY

a lil too cluttered with props and more props. products getting lost in this kind of display,

however the SALE message still hits on my head

Aussino

interesting to see a home & linen store doing an eco friendly display

G-STAR RAW/THIRTY THREE

On a brighter side, Diesel & DKNY did a nicer job for Sale.

More dimension, clearer communication.

GEOX

too many footwear in the window- lack of focus and messaging

wall at immediate sight is monotone and inconsistent in footwear merchandising

Women's footwear display on the table is lack of interest- very much like it's on Sale

ALDO

Lead table focus on Women's merchandise- from dressed occasion to casual weekend collection

SCAPE*

THE CURIOUS TEEPEE

located at SCAPE*- behind cineleisure

The Curious Teepee is not only a retail store, it's also a lovely cafe that serves coffee

from papa palheta.

LUXE

LOUIS VUITTON

Windows were clean and minimal.

Backdrop with a 'glow' effect combine with spears of

'bees and LV's classic monogram' logos. Very much like a 'bees and honey' idea.

COLEHAAN

Window was much like a overdue ' V-Day' concept.

Showcase was 50% props and 50% products.

Merchandising by colors and a integration of footwear with accessories.

HERMES

3rd level windows- leading to the boutique

1st level window- which apparently has the 'recycle' logo

showcases on the 3rd level

KNIGHTSBRIDGE

TOPSHOP

The biggest store outside of UK/US was open last Dec 2010.

The 11,500 sqft store house Women's & Accessories(1st & 2nd level) and Men's(3rd level) collection.

Mannequins were grouped together (with different postures) to help create dimension, inspire looks and reflect styles/colors of the season. Women's consumers were able to shop and stay in this store for a longer period.

Personal Shopper's Program:

Topshop in-house stylists to customize looks/styles to consumers accordingly to their wearing occasion. That includes prom events, monthly new arrivals, weekend leisure...etc Shoppers to book appointment and get 15% off every $300 spent.

Topshop make-up collection was launched in Q4- 2010.

This store showcase more varieties and collection was well received during the day of the event.

Variety of props (ladders, cabinets, type-writers, cushion chairs) were used for display.

TopMan's collaboration with various designers.

Collection was good but not much male shoppers at this level.

TopMan's Limited Edition Collection

TopMan's DESIGN Collection- DESIGNED FOR THE BOLD & DARING

more fun details but lack of styling on mannequins to show inspiration

Tags with 'denim fit illustration' to show cutting and detailing

The rest of the retailers- Dickson Watch, Brooks Brother, Tommy Hilfiger were the rest of brands

that occupied the prime location of this mall. And Abercrombie & Fitch coming in next quarter.