TOPSHOP
The 11,500 sqft store house Women's & Accessories(1st & 2nd level) and Men's(3rd level) collection.
Mannequins were grouped together (with different postures) to help create dimension, inspire looks and reflect styles/colors of the season. Women's consumers were able to shop and stay in this store for a longer period.
Personal Shopper's Program:
Topshop in-house stylists to customize looks/styles to consumers accordingly to their wearing occasion. That includes prom events, monthly new arrivals, weekend leisure...etc Shoppers to book appointment and get 15% off every $300 spent.
Topshop make-up collection was launched in Q4- 2010.
This store showcase more varieties and collection was well received during the day of the event.
Variety of props (ladders, cabinets, type-writers, cushion chairs) were used for display.
TopMan's collaboration with various designers.
Collection was good but not much male shoppers at this level.
TopMan's Limited Edition Collection
TopMan's DESIGN Collection- DESIGNED FOR THE BOLD & DARING
more fun details but lack of styling on mannequins to show inspiration
Tags with 'denim fit illustration' to show cutting and detailing
The rest of the retailers- Dickson Watch, Brooks Brother, Tommy Hilfiger were the rest of brands
that occupied the prime location of this mall. And Abercrombie & Fitch coming in next quarter.